Sprite Says “Obey Your Thirst” to a New Generation with Sha’Carri Richardson as First Female Athlete Partner!

Sprite, a brand known for celebrating individuality, recognizes the pressure young people face today with constant messages about how to live. Through their “Obey Your Thirst” campaign revival, they aim to empower this generation to embrace what makes them unique and confidently pursue their own goals. This is reflected in their choice of young, authentic athletes like Anthony Edwards and Sha’Carri Richardson, who embody the spirit of the campaign.